VivaLIFT!™ Power Recliners to Debut at Medtrade

EXETER, PA – Pride® Mobility is pleased to introduce its VivaLIFT!™ brand of power lift recliners in booth 1911 at Medtrade Fall 2017 in Atlanta, Oct. 23-25. VivaLIFT! is a new “lifestyle” collection of power lift recliners featuring a variety of innovative features and fashion-forward designs for broader consumer appeal, along with industry-leading provider pricing to support their retail business. “These feature-rich, fashion-forward recliners are designed to increase the HME retail provider cash-transaction business, with the highest retailer margins in our industry,” said Micah Swick, National Sales Director of Pride Mobility.  “Consumers are several times more likely to spend on products they want than on the products they need. The VivaLIFT! brand gives the HME retail dealer something to sell that is appealing to both the general population and the medical market.” 

In addition to power lift and recline, select VivaLIFT! chairs will include:

  • Two-motor, infinite positioning mechanisms
  • Adjustable power headrest that raises the head, neck and shoulders
  • Power lumbar support for personalized ergonomic comfort
  • Lithium Battery Backup – an industry first, it packs abundant power that lasts for days and replaces ordinary one-time use backups

The VivaLIFT! line will soon appear on the recently updated Pride Mobility website ( The website will help build brand awareness and drive consumers to our HME providers. The website will showcase the VivaLIFT! collection and includes a “Where to Buy” function so consumers can find local dealers.   

Pride Mobility Products® Corporation is the world’s leading designer and manufacturer of consumer-inspired mobility products including Jazzy® Power Chairs, Jazzy Air®, Go-Go®Travel Mobility, Pride® Mobility Scooters, Pride® Lift Chairs, and Pride® Lifts and Ramps. The Pride® family of companies also includes Quantum® Rehab, a leader in complex rehab power chairs with the Q6®Series of power bases, iLevel® elevation technology, TRU-Balance® Power Positioning Systems, and Q-Logic 3 Advanced Drive Controls, as well as Stealth Products, the foremost manufacturer of positioning components. Headquartered in Exeter, Pennsylvania, Pride also has operations in Australia, Canada, China, Italy, the Netherlands, New Zealand, and the United Kingdom. Pride is dedicated to providing expertly designed, engineered, and tested products incorporating technologically innovative features enabling consumers to achieve the highest quality of life.

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