July 20, 2020
Public Relations Manager
(800) 800-8586 ext. 1380
The Chairs Also Now Have A 400-lb. Weight Capacity
EXETER, PA – A new 360 marketing ad campaign for VivaLift!® Power Recliners from Pride Mobility® started today.
The campaign kicked off with digital teaser ads on platforms including Facebook and Google, geotargeting in sections of the following states: Florida, Illinois, North Carolina, Ohio and Pennsylvania. Markets chosen were based on Pride’s internal intelligence.
The first television commercial also began airing today within those areas. A second commercial will launch in the same places in August and a third commercial will come out in September. The three commercials tell a story about how one neighbor gets the VivaLift! Atlas Plus and the neighbors across the street are envious. Direct mail pieces will also be sent out to the targeted locations.
“When conjuring up the VivaLift! campaign it was very clear to me we needed to reach our consumers through every medium,” said Rhonda Perko, Vice President of Marketing at Pride Mobility. “Whether through print, in-store, digital, social media, or streaming television, we are always looking for ways to provide our consumer with the full experience of the brand journey. Our strategy behind this campaign was to harness consumers’ needs for a power recliner, and to create a smart, strategic, and cheeky campaign that delivers a journey, tells a story and is presented at all touch points of consumer contact.”
The new campaign coincides with an increased weight capacity of 400 pounds on all VivaLift! models. A 400-pound weight capacity on a power lift recliner is unique, as the standard weight capacity is 375 pounds. While there are some power lift recliners with 500- or 600-pound weight capacities (including Pride’s LC-358 XL and XXL), they do not contain the advanced features of the VivaLift! lineup.
All VivaLift! Power Recliners deliver infinite positioning, creating the most adjustable, comfortable power lift recliner available. With four-motor control, VivaLift! comes with a power headrest, power backrest, power lumbar, lithium, battery backup, footrest extension, a remote with soft-touch buttons and a USB charger port. Models in the VivaLift! Collection include the Atlas, PLR-985; Atlas Plus, PLR-2985; Tranquil, PLR-935; Escape, PLR-990; Metro, PLR-925; Legacy, PLR-958; Elegance, PLR-975; and Urbana, PLR-965.
Pride Mobility Products® Corporation is the world’s leading designer and manufacturer of mobility products including Jazzy® Power Chairs, Go-Go® Travel Mobility, Pride Mobility® Scooters, and Pride® Power Lift Recliners. The Pride® family of companies also includes Quantum Rehab®, a leader in complex rehab power chairs, as well as Stealth Products®, the foremost manufacturer of positioning components. Headquartered in Exeter, Pennsylvania, Pride also has operations in Las Vegas, Mississippi, Florida, Australia, Canada, China, France, Germany, Italy, the Netherlands, New Zealand and the United Kingdom. Visit pridemobility.com.